Atmanirbhar Bharat Campaign

The “Atmanirbhar Bharat” campaign, launched by Prime Minister Narendra Modi in May 2020, is an initiative aimed at making India a self-reliant nation. The campaign was introduced in response to the economic crisis triggered by the COVID-19 pandemic, with an overarching goal of reducing dependency on foreign imports and bolstering domestic production capacities across various sectors. The initiative emphasizes strengthening the supply chain, promoting local products, and encouraging innovation and technology development within the country.

The campaign is backed by economic stimulus packages and policy reforms intended to revitalize and boost various industrial sectors, support small and medium enterprises, and create job opportunities. The focus areas of the campaign include electronics, pharmaceuticals, textiles, automobiles, and more, aiming to make India a bigger and more significant part of the global economy. The government also seeks to enhance skill development and provide a conducive environment for businesses to operate with ease.

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